Newest Ceres' tv adv might look kinda phallic, but, I think subliminal sex and related semiotic is the oldest the success key of nearly most of commercials.
Btw, this is not the point here: Ceres' italian new spot features a track called It's in your head, four-hands by The Record's and Serpenti, - and right in these days the popular brewery is releasing an EP (digital version included), Music From The Tube, featuring the main theme, plus one personal version per band, and two previously unreleased tracks.
I guess this is a pretty important moment for the so-called alternative music in Italy, - okay, maybe at a first listen, You can hardly recognize The Record's style in this fancy and bouncy over produced song-writing, but, tv commercials are definitely good trojan horses for uknown/indie/alternative bands, and this is absolutely good.
Btw, this is not the point here: Ceres' italian new spot features a track called It's in your head, four-hands by The Record's and Serpenti, - and right in these days the popular brewery is releasing an EP (digital version included), Music From The Tube, featuring the main theme, plus one personal version per band, and two previously unreleased tracks.
I guess this is a pretty important moment for the so-called alternative music in Italy, - okay, maybe at a first listen, You can hardly recognize The Record's style in this fancy and bouncy over produced song-writing, but, tv commercials are definitely good trojan horses for uknown/indie/alternative bands, and this is absolutely good.
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